Wednesday, 13 April 2016

AlphaDigest's Content, Branding and Marcom Solutions

A startup is a vision of the young mind that sees business into a reality. However, as it becomes a reality, an equally important but difficult task is to create a meaningful and trusted relationship with customers scattered across the places. A unique voice is very crucial at the beginning as it differentiates the startup from other firms already occupying a place. Keeping this in view a Bangalore-based premium lifestyle, entertainment, and technology portal, AlphaDigest.com, has announced a strategic content offering for consumer startups in India. 

There is a growing trend of creative control and autonomy flowing unidirectionally towards content creators, and the right aggregators must create a supportive ecosystem for baseline contribution.”, says Shomprakash Sinha Roy, the honorary editor-in-chief.  

Automation is the keyword behind a sustainable content strategy, and we at Alpha (AlphaDigest) are working very hard to realize that dream for consumer startups.” says Gaurav Singh, Head of Technology at AlphaDigest. 

AlphaDigest has recruited a sturdy mix of specialist bloggers from around the nation. The list includes Forbes-nominated author and veteran content marketing strategist Shomprakash Sinha Roy and Former Femina Features Writer Tvara Mehta. Also joining their ranks are fashion and lifestyle bloggers such as Flescia D’Souza and Prerna Maynil, who happens to be officially recognized as Deepika Padukone’s biggest fan. This mix of veteran and young content creators have an extensive knowledge in the realm of brand content creation and marketing. It also welcomes guest bloggers and columnists to submit their content which then undergoes an editorial review before publication. In a nutshell, AlphaDigest represents the finest pick in the blogging world that is drawing elements of citizen journalism and brand-integrated content together thus building a unique value proposition for consumer-centric enterprises. 

As a premium online lifestyle, entertainment and technology magazine, AlphaDigest is currently available on the web, social and mobile (Android) platforms. It also has plans to go to print by end-of-year 2017. With an organic viewership of more than 50,000 readers in the lifestyle and entertainment space, it reaches out to a collective demographic of Indian millennials – early adopters, eCommerce enthusiasts, and technology lovers. The far-reaching knowledge of AlphaDigest in this segment presents a great opportunity for startups to get their words out. AlphaDigest has already created integrated editorial features for various organizations such as Uber, NestAway, HappyCook, Furlenco, Tinder and Treebo among others. 

9 comments:

  1. Do they pay for guest articles?

    ReplyDelete
    Replies
    1. They do! You can take a quick writing test and apply at http://bit.ly/write2016 - All the best!

      Delete
  2. It seems a good platform for freelancing bloggers. Where I can reach to them? Any point of contact? Email or Phone?

    ReplyDelete
    Replies
    1. Best way to get in touch - reach out to content@alphadigest.com and gaurav@alphadigest.com :) Thanks!

      Delete
    2. Hi Vaani, you can fill the Google form and they'll get back to you. :)

      Delete
  3. Cool! Nothing could be better than when you are paid for your hobby. :)

    ReplyDelete
  4. I am 17 so I guess I won't be paid. But would there be any certificates given if I write? Any sort of internship program?

    ReplyDelete
    Replies
    1. You can drop a mail to gaurav@alphadigest.com and discuss the same with him.

      Delete
  5. That suits my purpose,
    Thanks Sameer for letting me know!

    ReplyDelete