Saturday, 31 October 2015

INDEX 21 - IIM Lucknow

What is INDEX? Is it a fun filled event to entertain the people of Lucknow? Is it a pure market research activity to help big firms take critical decisions with real time data? INDEX is an acronym for Information through Disguised Experimentation and it is one of the flagship event of IIM Lucknow. It has a long legacy and is being organized since 1994 in the city of Lucknow. A lot has changed since then but the heart and soul of the event remains to do market research and gain valuable information. 

Usually the traditional method of surveying doesn’t yield the real picture as the target audience is aware of the purpose behind the process. They often tend to provide answers to suit the surveyor’s motives which significantly differ from their true opinions. This results in gathering of flawed and unreliable data that kills its sole purpose of knowing the consumer behaviour. Index has defined an innovative way to carry out the market research for various corporate houses. It involves multiple stages wherein the first stage the corporate houses put forward their research requirements in front of the students. Some of the brightest minds of the country then work on to formulate the proposals and the best among them is chosen by corporate executives in coordination with the esteemed faculties. The next stage involves finding creative ways to extract the required information for the project from a live audience. It proves to be the most challenging part where one has to truly showcase their artistry to meet the objectives. It often includes designing creative games and/or questionnaire and utilizing each moment of the interaction with the people to know consumer behaviour and get market feedback. 

A 2-day fun filled carnival is organised in the heart of the Lucknow city. It has seen extensive participation in the past and is considered as one of the biggest festival of Lucknow. It provides a platform to carry out the entire research activity on a live audience. The data collected during the carnival is studied and relevant insights are obtained for the project which helps the companies to solve their business problem.

Thursday, 16 July 2015

Khushi Ke Pal

Life is some sort of hardship. If you have people around you who understand you,respect your opinions and participate, then it becomes a cakewalk. Cherry on the cake, if those are none other than your parents. Learning while you grow should be fun, as that not only inculcates knowledge but also ethics in one's mind. Interactive parents are always better than the instructive ones. Instructions do help but they need to be expressed in a manner that is polite and somewhat in a language that helps the kids. The current generation is a little advanced than the previous one. In that case, parents should go by the mantra of Buddy Parenting. Bonding with kids is essential so that one knows his kids through and through. Bonding also helps in making kids happy, as they are then complacent with everything. 

I have experienced many Khushi Ke Pal moments. My parents have always been very interactive just like friends. I know, I can always count on them when it comes to sharing secrets. They have shaped up my childhood in a graceful manner. I don't feel the need of wrong doings in my life as I am provided with everything that one is entitled to and especially the right attitude. My Khushi Ke Pal has a never-ending list but the best always remains the best. I remember how I stayed silent all day long when I scored poor in my math's exam and was not willing to tell anyone as I had by then a very good reputation when academics was concerned. I felt I have shattered my mother's expectations this time. I was surprised to experience a wonderful moment that day, when my mother instead of scolding me explained me many things that helps me even now in life. It was so pleasant to have words of wisdom from her. We are so well bonded that she has rather become a best friend. This initiative called Khuljaye Bachpan is sure going to help kids overcome adversities in life. Kids need someone at home to look up to. Parents can be the best role models for their kids. This way kids get to have a good perception of everything followed by right inference from everything. Being unfettered while growing carves out a better personality in kids. They become fearless and outspoken, which is a boon. The other side of the coin reveals to be better too! In this process of opening up to kids, participating and getting involved in their friend circle, parents get to learn a lot. Next generation is always smarter than the one passed by and has better things to tell. So, there is a lot to learn and it becomes more of a mutual exchange of knowledge,fun and experiences. Kudos to the Kellogg's chocos' initiative, 'Khuljaye Bachpan'.

Friday, 10 July 2015

Honey Diet - A Sweeter Alternative

Well, not only the fall but the summer, too, gives us heebie-jeebies. There are many problems we go through when the weather change or even if it remains the same. Summer is known for ice-creams and cold drinks. On the contrary, one is supposed to stop having these in order to prevent excessive weight gain. In such case, Honey can do wonders and one can get rid of the nightmare of getting fat. The crash diet that lets you lose weight in a short period by reducing the daily calorie intake to as low as 700 calories, sure jeopardize a healthy diet as it stresses too much upon a single kind of nutrient. There have been levels up to which crash diet is ought to be followed but people have gone beyond these levels in order to look good. Staying healthy and alive should be the prime aim of life. A balanced diet is any day better than any other diet. One has to compromise a lot while following a crash diet. The era, where people are busy with their jobs and everything, fitness is rarely seen among people. Our body is such that not taking balanced diet can make us more prone to various types of diseases. Vitamins, minerals and the other nutrients are must. While compromising with the balanced diet for crash diet, one tends to reduce the intake of carbohydrates, as its main sources are wheat and rice. People do juice and soup fasts for days but that only helps in losing weight and not in staying fit. The mere need of human body is not fulfilled. In such case, one should go for honey diet as it helps in losing weight without having to compromise with the natural balanced diet. Honey is a great source of carbohydrates and thus gives our body, strength and energy. It provides effectiveness in our performance, energizes us and also reduces muscle fatigue. 


Honey is basically, natural sugar. Honey also helps in reducing weight and belly fat. A spoon of honey a day with warm water can do all good to a human body. Crash diet should not be followed as they do away with other important nutrients. The only habit we need to inculcate is to start having honey on a daily basis routine. Honey should be added as primary diet to the balanced diet. It gives immune system a boost and can also keep us immune from common diseases. Honey is tasty and sweet. One can be at ease in saying a big NO to the fried and sugary eatables. Honey is the best alternative for all. Healthy, sweet ad tasty, it can be added in so many dishes and serve as a good healthy treat. We should start having honey regularly now ad stay healthy. Dabur Honey, sure is the best sweeter alternative! 

Sunday, 15 March 2015

In a moment

Like everyone else, like the current society and the ongoing trend of pushing kids and students to be an engineer or a doctor, I also faced this stereotype. It was very conventional of my parents to limit the options for my career. I was going with the flow. I took science stream and gave all the competitive exams for the best engineering and medical colleges and flunk all resulting in poor ranks. This was one time when I could have simply left everything in order to take a new start. I did nothing as I thought that the time has passed and nothing is going to be all right. 

One day while sitting in the backyard, I saw my elder brother playing with our pet dog. My relationship with my elder brother was a little ruined that time as he was an introvert and I too was one of his kinds. He also faced the same journey as me and that made both of us a little less cheerful. We didn’t talk on most of the occasions. I saw him coming towards me and so I started faking him that I was busy doing questions. He sat near me and exclaimed that what I was doing makes him have a similar image of me as him that is fearful. I was startled and said that I was just being a good son and may be a good brother too. He replied that he was not in support of anything that was going on and he claimed of knowing about my dreams, which didn’t follow the path I was on. I was surprised, as we didn’t share any of our personal emotions, dreams and stuff. As we went on talking, I realized that we were opening up and sharing almost everything with each other. He was so busy telling me about his plans for future that I guess he never then realized the better thing that was happening in the moment. He asked me to be strong and unlike him confront our parents with my real dreams and plans. I did confront my parents that too with my brother beside me. That one moment in the backyard has changed my life completely. I got what I wanted that is, my parents agreed to everything. I felt that I got this strength and ecstatical fearlessness from the most fearful person I know and that was my elder brother. That moment has filled my life with so much optimism. It is never too late. It is all about taking a stand for better things. That moment, most importantly, gave me my brother back! I found his heart to be a deep abyss full of dreams and inspiring being. I had seen the spark in his eyes when he fought for me. It was much needed, to open up with my sibling. That moment was the most special moment for me and the memories it hold still fills me with joy and optimism whenever I am falling. I am optimistic about everything, my future, my relationship with my brother and with my parents too. A moment and memories with it can give so much!  

#together with Housing

Source :

Thursday, 12 March 2015

My Moment of Realization

There's some good in this world, and it's worth fighting for. I've been wondering about this not so much good that I haven't yet confronted. Some days back while searching for some good novels and books on the Internet I came across one result that revealed a catchy and attractive name of a book. As I read more about it, I got to know about the writer and why the book was so special. That book was written by a 17 year old girl who was born with some terror stricken disease that had made her life terminal. She was battling with the disease throughout her life and took her last breath on the day her book was launched. Unfortunately, she couldn't witness any copy of her book. Her book consists of her thoughts, dreams, about life, poetry and pros. 

As I developed this interest in writing at an early age, her demise was no less than a huge loss for me. Reading everything about her and her book I could make out that she was a precocious brain. I always wanted my hobby of writing to turn into my career choice but nobody appreciated this decision and so I lost every hope of doing something better about it. A 17 year old teenager's story of how even after such repulsive pain in life she gave her life a meaning turned into my moment of realization. She left this world happily without realizing how her story can make good differences in so many lives. This story has let the real person come out of me and I am sure it must have done same to so many people who read this brave girl's story. Pessimism attracts indeed. Many moments have filled my life with utter pessimism. It is difficult to leave something that means everything to you. For me, writing is one such thing that fills me with joy. Having left the dreams of making it a career choice, i felt life is more like a hard nut to crack. Hearing a story like that has made me fearless too! I am looking forward to read her book and add some more fire to my zeal for writing. I've been thinking about what made her so strong, so fearless and most importantly so optimistic and cheerful about life, a life that was not meant to treat her right. This, absolutely fills me with optimism. Living is easy when you have something to count on and when you want to be someone more than nothing. Optimism and hope is all one needs. This story has made my optimism and hope for the future a little story. I can see myself coming out from the pool of broken dreams. I met with this little good of this world and I'm all set to fight for this and this sure is worth it! 

Check out Look Up story in the World of Real Estate

Source :

Wednesday, 11 March 2015

Embracing Changes #StartANewLife

I never was afraid to start over. This is about the time when I was busy day and night praying to be blessed with resurrection. I was done with my class tenth boards and was all ready to choose the stream I wished to do for the next two years even after knowing that I am not going to be allowed to choose on my own. 

I was out in the veils of the morning on a nearby railway station thinking nothing as I was asked to leave home if I still was thinking of doing anything else other than the prestigious IIT exam and that is exactly I was not absolutely thinking of. I had to haul myself up to there where I saw men littered all over the footpath, asleep , I saw beggars shivering in cold and what not. It was all diabolic as there were men staring and laying drugged in tiredness. Thinking, homelessness is a strange world, I just decided to get back to the home even after realizing that it was a bit infra dig! I decided to put an end to my passion for writing and better be housebroken. I have had sleepless nights and countless days. Two years were more like two decades at that time. I was studying nothing never minding for the grades I was going to get with this attitude towards studies. Moreover, I got engaged in every wrong deed and in turn I did extremely bad in class twelfth boards. Then came a time when I just wanted to end my life just as I ended everything else like my dreams and all. As I did nothing as expected, my parents were scolding me all the time and I was living anyhow slovenly. I used to write poems before all these petty decisions were taken for my career. I culminated this passion for writing from there only which I thought had vanished by the time my mind had virtually stopped responding to life. Being a nocturnal, I prefer night to witness my creations and so once, I just tried writing something out of nothing to see if I had really changed forgetting the only thing I was good at. I got my favorite poem then only and that filled me with a kind of boldness that evoked me to dignify myself with some hope and renewal. I confronted my parents with more confidence this time to tell them that I had already filled the form of my desired University and the course too which happened to be Philosophy. From Science to Philosophy, it came as a bigger shock to them and I really had to be rebellious and fight more this time. 

I used to leave home with all my documents to seek admission travelling 12 to 13 hours a day as I was not given admission in the former cut offs reason being my bad results. I was facing worst of both the sides,the world all geared to make everything devil-like for me and home of course, making everything difficult for me with so many demoralizing taunts. I was determined this time and I take pride in admitting that I got admission in one of the best colleges for Philosophy in the LAST cut off. My parents finally agreed to this because they had seen me strained apart from everything I was forced into. I am happy and trying to improve my writing skills and using my studies to make it better. It is indeed a better life. For me it did not take a moment to change my life rather it was more of a journey, the best journey for sure. In addition, this journey makes me realize more and more that I really never was afraid to start over! 

#StartANewLife with Housing!!!