Thursday, 30 August 2018

To the Valley of Flowers and Beyond! Vol.1

"Let's go to Valley of Flowers." 
"We have a long weekend in August, and I'm up for another trek.", she asserted.  
I wondered why it has to be the valley of flowers. I have done high altitude treks, and this one was never on my bucket list. I was eyeing either Rupin Pass or Kashmir Great Lakes to be my next destination. However, I had to concede seeing that everyone agreed and we went ahead with the valley of flowers. 

No matter how well you plan your commute in Bengaluru to avoid traffic, it always gets to you. It took me 2 hours 45 minutes to reach the airport, and I could have missed my flight to Delhi, but luckily I didn't. IGI airport, T2 arrival was our rendezvous point, and we waited for everyone to join. The clock struck midnight, and we had a little surprise birthday celebration on the road before boarding the cab to Haridwar. 

The drive to Haridwar was short and comfortable, and there we met the larger group at the railway station. A quick introduction and we were all set for another journey to our first base camp, Govind Ghat. I hate travelling on the hilly roads but can't escape it for all these destinations I keep planning. It was an excruciating 11 hours of spin, and we reached base camp in the late evening. It was almost dinner time and soon after that everyone gathered including trek leader, support staffs and all of us. I realised it was the first-time high altitude trek for most of them, and I again contemplated why I chose 'Valley of Flowers'. "Would it be worth it?", I thought to myself. A bit disappointed I discreetly strolled the street from one end to another. 

The next morning, after a quick breakfast, we were all geared up to begin our adventure. It was a 4 km bumpy ride till Poolna, and from there it was 9 km trek to Ghangharia. The trail was well defined, and it goes parallel with a river. It was a delight to walk next to the rushing river amidst lush green cover and rain pouring over my head. The trail has umpteen number of dhabas along the way, and we stopped at one to savour Himalayan Maggi. I know it is the same Maggi by Nestle, but it tastes so distinctively delicious at high altitudes. The journey continued, and we reached an open space just before entering Ghangharia. A mountain with clouds nestled over its peak, a cascade of white water falling from a height on the far side, and the green meadow offered a feast to the eye. I was soaked in the beauty as I kept looking back while moving towards the hamlet. It was a long tiring day, and I had plans to explore the place, but the body said, "Not Today". 

"It is raining outside", announced my roommate in the morning. 
"We might have to change today's plan if the weather stays like this", said our trek leader during breakfast. 
It seemed it wasn't a good start to the day, however, things turned out well in the next half an hour, and we were on to the valley of flowers. It was a short trek of approx. 4 km but we had to return to Ghangharia same day as campings are not allowed inside the valley of flowers. It didn't take long, and we saw a carpet of colours spread across the place. It was nice to have Yashpal bhai, the flower expert, with us who kept telling the local names of the flowers and I tried to take mental note of it, but very soon I gave up. As we reached halfway, we made a quick stop beneath a huge rock and waited for others to catch up. It had started raining again, but we continued going further inside the valley crossing one stream after other. It wasn't now just the flowers, but also the waterfalls. One waterfall, next to another waterfall, next to another waterfall, and I saw it in all directions. It appeared to be like a scene from planet Pandora in the movie Avatar. 

I stopped at the memorial of Miss Joan Margaret Legge. She was a botanist from England who died here while collecting flower samples. Her sister built the tomb, and it had a beautiful quote inscribed on it. 

“I will lift up mine eyes unto the hills
from whence cometh my help.” 

Sunday, 22 April 2018

Sandakphu-Phalut Trek

Not a very popular trekking destination but I thought to go for it. I had done a couple of treks before in the Uttarakhand region, and this seemed a bit different. Sandakphu is the highest peak in West Bengal, and it offers a grand view of the world's tallest peak - Everest (8,848 m), Kanchenjunga (8,586 m), Lhotse (8,516 m) and Makalu (8,463 m). Moreover, it gives an opportunity to cross the border and continue trekking in Nepal for half the duration making it an international trek (Haha!). I had enough reasons to finalise it as my first excursion in the Year 2018. 

I began my journey on 30th December 2017. I reached New Jalpaiguri next morning from where my pick up was scheduled for Jaubhari - the base camp. I joined other trekkers, and we were briefed about high altitude treks, the village, and Project Green Trails. I had a good night sleep and was mentally prepared for the challenges from next morning. 

We started early morning, and our destination was Tumling. The distance we had to traverse was 11 km with an altitude gain from 6,400 to 9,450 ft. Our first halt was Chittrey where we stopped for a quick tea break and roamed around a monastery. The journey continued, and I encountered India-Nepal border stone - a good photo opportunity and I took some time to click pictures. We continued to Lamaydhura where we stopped to catch up with the group while enjoying Tibetan delicacy from a local shop. The trail from Lamaydhura continued to Meghma, and on the way, we crossed SSB check post. Not very far from here, we stopped for lunch in one of the tea house. It took us another 45 minutes of flat walk (right next to the motorable road) to reach Tumling. It marked the end of our day's trek, and we were greeted to the views of the Sleeping Buddha. 

The Sleeping Buddha (also called 'Sleeping Shiva') is the name given to the Kanchenjunga cluster for its appearance. Mt. Kumbhakarna forms the head and face of Buddha, while Kanchenjunga forms the upper body. The other peaks that make up The Sleeping Buddha are Kokthang, Rathong, Frey, Kabru South, Kabru North, Simvo, Mt. Pandim, Tenzingkhang, Japanu, Narsing. 

The day began with an exhilarating view of Mt. Kanchenjunga bathing with first rays of the sun. Such a glimpse pumped us for our today's trek that was supposed to be challenging. Our destination was Kalipokhri, and the distance we had to traverse was 13 km with an altitude gain from 9,450 to 10,400 ft. We discarded the motor road and followed the hiking trail. It took us to Gairibas where we halted to catch our breath. Gairibas is a small village and marks the beginning of Singalia National Park. Our next stop, Kaiyakatta, was not very far but the trail included a steep climb. We had our lunch here! The difficult part of the trek was over, and we slowly moved to Kalipokhri. It is said that the Kalipokhri (black lake) is the footprint of Lord Shiva. The darkness soon engulfed the place as we reached our homestay. 

The next day's trek was not long and only slightly steep. Our destination was Sandakphu, and the distance we had to traverse was 6-7 km but with an altitude gain from 10,400 to 11,950 ft. As we reached here, we spotted a glass house near the cliff, and it gave 180-degrees panoramic views of the Himalayan peaks. While some of us sipped tea and coffee inside the glass house, I just walked around contemplating yet another Himalayan summit. 

Sunday, 28 January 2018

Dear Past Me

I know life has been quite difficult being inept at handling daily errands and we have always wanted to have a personal assistant like those in hot shot movies, who could just do all the tiring work for us. I call us ‘we’ because you are past and life is changing, we’re entering into a different era altogether. I am going where the world is going, and I recently had the privilege to fulfil our dream of making life easier. So, I came across this great invention by the fast-paced technology that is that of Google Assistant. It is a virtual personal assistant developed by Google that is primarily accessible on mobile and smart home devices, and it can also take on a two-way conversation which is its USP. Users can interrelate with the Google Assistant through natural voice or via keyboard input is also supported. In the same nature and as Google Now, the Assistant can search the Internet, schedule events and alarms, adjust hardware settings on the user's device, and show information from the user's Google account. Google has also announced that the Assistant will be able to identify objects and gather visual information through the device's camera, and support purchasing products and sending money, as well as identifying songs. 

The incredible thing about this technology is that it has now been included in Gooogle VPA enabled Bose QC35 II headphones. And these are the first to have Google Assistant. You see dear self what world has to bring in for us in this life. You know also it’s effortless to use Google Assistant, we just have to press the “Action” button on the headphones, and further one can easily talk normally like one does while on a call. You remember dear self how many times you missed out on important incoming messages and appointments? This is a solution to all such life problems as you can hear incoming messages and calendar appointments too. Further, we can also control music regarding skipping, shuffling tracks and switching playlists. Now isn’t that as good as a life hack! It also improves the music experience as it then gets used to your preferences and taste. Also, we have always been lazy to read news on our own and given that the world is facing a lot of advancements, you must have dreamt of keeping someone to read news for you. So, I’m going to spill the beans now; the Google Assistant also reads the news for you on a single click of the “Play the News” button. Similar to this is its calling experience where you don’t have to go on searching numbers. The headphones also make noise cancellation, and I know you wish you had something like that too, to save yourself from all the lies you spoke to parents. 

Google’s VPA indeed has limitless benefits, and it has made the interaction with the world more accessible. Everything is just a click away, and I finally have an assistant to give orders to, this is the coolest thing you can look for in the Bose QC35 headphones. Never thought everything that I have ever wanted would come in a headphone and it will make my daily life errands fun and easy. The headphone comes in our favourite colours- black and silver, and I can’t wait to suggest my friends about the same, now that I am done telling you how cool it is! 

Tuesday, 23 January 2018

Decrypting Vitamin E

We all are constantly looking out for something that could keep us as healthy as possible. But what if one comes across something that could not just benefit a particular organ or disease but has multiple benefits and can literally give people branding other vitamins a run for their money. 

Vitamin E is one such nutrition that has multiple benefits. It plays many roles and not just takes care of health but naturally slows aging. Now, isn’t that great? 

I have been trying my best to keep the most appropriate amount of vitamin E in my diet as I heard a lot about the good it does and not just to one’s body but also skin and hair! Mostly, vitamins and other nutrients tend to only add to the goodness but vitamin E also protects the cells from damaging. Vitamin E also plays the role of antioxidant, preventing free radical damage to specific fats in the body. Vitamin E is also known as fat- soluble vitamin that’s required for the proper function of many organs. Further, vitamin E-rich foods also helps in treating and preventing diseases of the heart and blood and is found only in plant foods, including certain oils, nuts, grains, fruits and wheat germ. 

So, I recently increased vitamin E intake and that included taking more almonds and avocados. Almonds lower blood sugar levels, reduce blood pressure, lower cholesterol levels, reduce hunger and promote weight loss. On the other hand, avocados are nutrient-dense fruit. Further, I also started using olive oil not just as my cooking oil but also for my skin and hair where I use it with carrier oil. This makes skin and hair texture better. Vitamin E s also known for making vision better and one of the good sources for that is palm oil. And it also boosts immunity and prevents cancer. Palm oil is mainly used as cooking oil. 

It’s not just oils and fruits but we also have healthy snacks to munch on and also get the best out of it. Sunflower seeds are one such snack that has plenty of vitamins E. It is known to reduce risk for heart disease. So, you can always grab a nutty bar covered with sunflower seeds and have it to improve your energy level on the go. 

And how can I forget to mention spinach that I have increased intake of. The best part about this particular food is that you can eat spinach raw or toss it up in salads and consume all the goodness. 

For the people who love to munch on non-vegetarian delicacies, shrimp is one good source of vitamin E. Shrimp may be high in cholesterol but it is a low- calorie food which is rich in minerals and vitamins, especially Vitamin E. To get the maximum vitamin E intake one can combine shrimp with chopped onions, tomatoes, chilli peppers, garlic, lemon juice, and put olive oil on a bed of romaine lettuce. 

Vitamin E intake can always be fun and easy for kids and adults to consume and take care of themselves from many diseases and it’s not only only about the cure but vitamin E also prevents! With the right amount of Vitamin E intake in the diet and doctor-recommended Evion supplements - India's No.1 Vitamin E Brand, one can live a healthy and well-balanced lifestyle. 

Go #Evion to win over Vitamin E deficiency. 

Thursday, 7 September 2017

The MQL Trap and What Marketers Should Measure

The effectiveness of marketing in a B2B provider firm can be increased by focussing on metrics that reflects entire sales funnel. A marketing qualified lead (MQL) implies a lead that is ready to hand-off to a sales person has been viewed in recent time as definitive way to measure marketing’s effectiveness. However, it wouldn’t be intelligent to focus all of marketing’s time and budget in top-of-the-funnel activities and limit the department’s capability to impact to help impact in later in the sales funnel. This is what Gartner calls ‘MQL Trap’. Marketers are required to broaden their scope from generating leads to contributing in actual revenue generation. 

Moving Beyond MQLs — Other Ways to Measure Marketing Performance 

MQL Conversion Rate: A typical inside-out sales funnel encompasses qualified leads (MQLs, SALs), prospects, opportunities, and concluding at closed deals. If the conversion at each step is tracked and looked over time, it will give a fair idea of the bottleneck and businesses accordingly can model campaigns to improve their performance. 

Competitive Win Rate: How is the performance against competitor on a quarter-over-quarter basis gives an important metric to track for sale success. However, it's important not to measure only the overall win/loss rate. A more holistic measurement includes: 
1) Win rates against the most common and direct competitors 
2) Win rates against competitors in other parts of the Gartner Magic Quadrant (As a Leader, it is important to track against Visionaries and Challengers as you would ideally like to prevent them from moving into the Leaders quadrant). 

A majority of revenue comes from renewals (especially with cloud solutions) and upsells/cross-sells, so retaining customers (with their recurring revenue) and growing account revenue are vital. More than 70% of respondents in a Gartner survey rated interaction with marketing as extremely important in their willingness to remain customers and increase their spending with the provider. Hence, it is wise to include several other metrics that measures the role of marketing in this front. 

Customer Retention Rate
Upsell and Cross-sell Rate
Average Revenue Increase/Customer
Reference/Case Study Growth

A Big Data Approach for Predictive Lead Scoring 

Case#1 DocuSign, a provider of digital transaction management solutions, was faced with a challenge of having four times as many qualified leads as it could handle with its existing sales team. So, instead of hiring more salespeople, DocuSign implemented a predictive lead scoring application that helped classify leads based upon propensity to close. As an example, the model determined that companies from two specific industries were far more likely to buy than were companies that used a specific lead management system, while venture capital-backed companies were less likely to buy. Since the implementation, DocuSign has seen a 38% improvement in leads that converted to closed deals. 

Case#2 SolarWinds spends a lot of money with external lead generation vendors, and it was critical to optimize that marketing spend so the right types of leads got into the top of the funnel. Now, when it gets a batch of leads from, for example, a white-paper campaign, it runs them through the models created by Mintigo to see how they score. For example, the model found that a company was more likely to buy if it had to deal with Health Insurance Portability and Accountability Act (HIPAA) compliance or had a call center, and SolarWinds could look for leads that scored well in those categories. 

Case#3 Citrix, a provider of virtualization, mobility management, networking and cloud services, built its own regression models using existing data, and then utilized Demandbase to clean up and append that data. While its internal models helped improve conversions for individuals, the emergence of buying teams meant that it needed to look at company level data, which it didn't have internally. It worked with Lattice to get proprietary and social media data about attributes, including a company's job postings on LinkedIn, regulatory actions, credit information and Web traffic, and built those into the predictive models. The leads were given a score from 1 to 5; leads of 4 or 5 were indicative of a high propensity to buy. In fact, those with a score of 5 wound up converting into opportunities at a 70% higher rate compared with all leads, and the value of the deal in the pipeline was nearly double.